Read EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (Schriften zu Marketing und Handel)

EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (Schriften zu Marketing und Handel)

Sabine El Husseini

4.9/5 (27381 ratings)

Description:Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the "Every Day Low Price "(EDLP) strategy and the "High-Low "(Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy and the price promotion activity on store performance and derives fruitful implications both for future research and for managerial action.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (Schriften zu Marketing und Handel). To get started finding EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (Schriften zu Marketing und Handel), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 3631643578

Description: Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the "Every Day Low Price "(EDLP) strategy and the "High-Low "(Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy and the price promotion activity on store performance and derives fruitful implications both for future research and for managerial action.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (Schriften zu Marketing und Handel). To get started finding EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (Schriften zu Marketing und Handel), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (Schriften zu Marketing und Handel)

EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (Schriften zu Marketing und Handel)

More Books

Retailing in the 21st Century

Retailing in the 21st Century

Readings in Modern Marketing

Readings in Modern Marketing

EDLP Versus Hi-Lo Pricing Strategies in Retailing

EDLP Versus Hi-Lo Pricing Strategies in Retailing

Management Science

Management Science

Handbook of Marketing

Handbook of Marketing

Why Store Brand Penetration Varies by Retailer

Why Store Brand Penetration Varies by Retailer

Shop Smart, Save More

Shop Smart, Save More

Marketing Channels

Marketing Channels

Quantification and Analysis of Bullwhip Effect using Complexity Calculations

Quantification and Analysis of Bullwhip Effect using Complexity Calculations