Description:Research Paper (postgraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, course: MBA, language: English, abstract: This paper is concerned with the acceptance of mobile commerce in Karnataka, India. User acceptance in different fields is conventionally approached through the technology acceptance model. This paper suggests a revised version of this model based on six major constructs. In order to evaluate the model, a study was performed with the aim of testing the acceptance of e-commerce in Karnataka. The participants of the study are mobile commerce users of the north Karnataka region, who have used their mobile at least once for the purpose of online shopping, online banking or any other online services. The data was collected with the help of a well-designed, pre-administered questionnaire.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The technology acceptance model (r-TAM) for mobile commerce. A revision and empirical evaluation. To get started finding The technology acceptance model (r-TAM) for mobile commerce. A revision and empirical evaluation, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
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The technology acceptance model (r-TAM) for mobile commerce. A revision and empirical evaluation
Description: Research Paper (postgraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, course: MBA, language: English, abstract: This paper is concerned with the acceptance of mobile commerce in Karnataka, India. User acceptance in different fields is conventionally approached through the technology acceptance model. This paper suggests a revised version of this model based on six major constructs. In order to evaluate the model, a study was performed with the aim of testing the acceptance of e-commerce in Karnataka. The participants of the study are mobile commerce users of the north Karnataka region, who have used their mobile at least once for the purpose of online shopping, online banking or any other online services. The data was collected with the help of a well-designed, pre-administered questionnaire.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The technology acceptance model (r-TAM) for mobile commerce. A revision and empirical evaluation. To get started finding The technology acceptance model (r-TAM) for mobile commerce. A revision and empirical evaluation, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.