Read Anywhere and on Any Device!

Special Offer | $0.00

Join Today And Start a 30-Day Free Trial and Get Exclusive Member Benefits to Access Millions Books for Free!

Create Free Account

Quick and Easy Sign Up!

It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.

Sign Up Browse

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

Persuasion

Robert H. Gass
4.9/5 (13243 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Persuasion. To get started finding Persuasion, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
615
Format
PDF, EPUB & Kindle Edition
Publisher
Routledge
Release
2022
ISBN
9781000556773

Persuasion

Robert H. Gass
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Persuasion. To get started finding Persuasion, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
615
Format
PDF, EPUB & Kindle Edition
Publisher
Routledge
Release
2022
ISBN
9781000556773

More Books

Persuasion, Social Influence, and Compliance Gaining (4th Edition)

Persuasion, Social Influence, and Compliance Gaining (4th Edition)

4.4/5 (1,282,506 ratings)

Persuasion: Social Influence and Compliance Gaining by Robert H Gass (2013-02-15)

Persuasion: Social Influence and Compliance Gaining by Robert H Gass (2013-02-15)

4.2/5 (4,466 ratings)

Persuasion: Social Influence and Compliance Gaining, textbook by Robert H. Gass--Study Guide

Persuasion: Social Influence and Compliance Gaining, textbook by Robert H. Gass--Study Guide

4.1/5 (1,751 ratings)

The Anatomy of Melancholy

The Anatomy of Melancholy

4.5/5 (743 ratings)

Persuasion: Social Influence and Compliance Gaining

Persuasion: Social Influence and Compliance Gaining

4/5 (647 ratings)

Arguing, Reasoning, and Thinking Well

Arguing, Reasoning, and Thinking Well

4/5 (647 ratings)

الإقناع: التأثير الاجتماعي وكسب الامتثال

الإقناع: التأثير الاجتماعي وكسب الامتثال

4.7/5 (647 ratings)

The Metafictional Muse: The Works of Robert Coover, Donald Barthelme, and William H. Gass

The Metafictional Muse: The Works of Robert Coover, Donald Barthelme, and William H. Gass

4.6/5 (647 ratings)

Persuasion: Social Influence and Compliance Gaining, Plus MySearchLab without eText

Persuasion: Social Influence and Compliance Gaining, Plus MySearchLab without eText

4.9/5 (647 ratings)
loader