Read Review of Marketing Research, Volume 7

Review of Marketing Research, Volume 7

Naresh K. Malhotra

4.9/5 (22575 ratings)

Description:This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make predictions about both the firm and the consumer and provide fertile areas for future research. Topics examined in details include: a significant content analysis of publications in all the top marketing journals over an extended period of 25 years revealing the leading authors, institutions and topics; an integrative conceptualization of how firms set and alter strategic goals; the problems that firms confront when introducing an Internet channel; referral equity that captures the net effect of all referrals for a supplier firm in the market; research on the question-behavior effect (QBE), the phenomenon that asking questions influences respondents' behavior; techniques for modelling heterogeneous data in partial least squares (PLS).We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Review of Marketing Research, Volume 7. To get started finding Review of Marketing Research, Volume 7, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 331

Format: PDF, EPUB & Kindle Edition

Publisher: Not Avail

Release: 2014

ISBN: 0857244760

Description: This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make predictions about both the firm and the consumer and provide fertile areas for future research. Topics examined in details include: a significant content analysis of publications in all the top marketing journals over an extended period of 25 years revealing the leading authors, institutions and topics; an integrative conceptualization of how firms set and alter strategic goals; the problems that firms confront when introducing an Internet channel; referral equity that captures the net effect of all referrals for a supplier firm in the market; research on the question-behavior effect (QBE), the phenomenon that asking questions influences respondents' behavior; techniques for modelling heterogeneous data in partial least squares (PLS).We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Review of Marketing Research, Volume 7. To get started finding Review of Marketing Research, Volume 7, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Review of Marketing Research, Volume 7

Review of Marketing Research, Volume 7

More Books

Marketing Research: An Applied Orientation (6th Edition) by Naresh K Malhotra (2009-07-17)

Marketing Research: An Applied Orientation (6th Edition) by Naresh K Malhotra (2009-07-17)

Legends in Marketing: Naresh K. Malhotra

Legends in Marketing: Naresh K. Malhotra

Basic Marketing Research by Naresh K. Malhotra (2013-07-31)

Basic Marketing Research by Naresh K. Malhotra (2013-07-31)

Marketing Research: An Applied Orientation

Marketing Research: An Applied Orientation

Review of Marketing Research: Special Issue - Marketing Legends

Review of Marketing Research: Special Issue - Marketing Legends

[(Marketing Research )] [Author: Naresh K. Malhotra] [Aug-2012]

[(Marketing Research )] [Author: Naresh K. Malhotra] [Aug-2012]

By Naresh K. Malhotra Basic Marketing Research (International ed of 4th revised ed) [Paperback]

By Naresh K. Malhotra Basic Marketing Research (International ed of 4th revised ed) [Paperback]

[(Marketing Research)] [ By (author) Naresh K. Malhotra, By (author) David F. Birks, By (author) Peter A. Wills ] [August, 2012]

[(Marketing Research)] [ By (author) Naresh K. Malhotra, By (author) David F. Birks, By (author) Peter A. Wills ] [August, 2012]

[(Essentials of Marketing Research )] [Author: Naresh K. Malhotra] [Oct-2013]

[(Essentials of Marketing Research )] [Author: Naresh K. Malhotra] [Oct-2013]