Read Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study

Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study

Veronika Koller

4.9/5 (12759 ratings)

Description:This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study. To get started finding Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study, you are right to find our website which has a comprehensive collection of manuals listed.
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Pages: 257

Format: PDF, EPUB & Kindle Edition

Publisher: Not Avail

Release: 2014

ISBN: 0230511287

Description: This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study. To get started finding Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study

Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study

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