Read Housework and Housewives in Modern American Advertising: Married to the Mop

Housework and Housewives in Modern American Advertising: Married to the Mop

Jessamyn Neuhaus

4.9/5 (28574 ratings)

Description:This book advances women's history and media studies by demonstrating that since the end of the 19th century, advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework. It shows that although Second Wave feminism successfully called into question the housewife stereotype in advertising, homemaking has still remained an American feminine ideal, embodied by what author Jessamyn Nehaus terms the housewife mom. The book offers a historical analysis of print advertising from the late 1800s to today; radio advertising that aired from the 1930s through the 1960s; and - unlike previous scholarship on domesticity - television commercials from the 1950s to the present. The book's organization by room - examining in turn the evolution of advertising associated with products used in the laundry room, bathroom, kitchen, nursery, and living room - makes this an especially accessible scholarly work.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Housework and Housewives in Modern American Advertising: Married to the Mop. To get started finding Housework and Housewives in Modern American Advertising: Married to the Mop, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 286

Format: PDF, EPUB & Kindle Edition

Publisher: Not Avail

Release: 2014

ISBN: 023033797X

Description: This book advances women's history and media studies by demonstrating that since the end of the 19th century, advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework. It shows that although Second Wave feminism successfully called into question the housewife stereotype in advertising, homemaking has still remained an American feminine ideal, embodied by what author Jessamyn Nehaus terms the housewife mom. The book offers a historical analysis of print advertising from the late 1800s to today; radio advertising that aired from the 1930s through the 1960s; and - unlike previous scholarship on domesticity - television commercials from the 1950s to the present. The book's organization by room - examining in turn the evolution of advertising associated with products used in the laundry room, bathroom, kitchen, nursery, and living room - makes this an especially accessible scholarly work.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Housework and Housewives in Modern American Advertising: Married to the Mop. To get started finding Housework and Housewives in Modern American Advertising: Married to the Mop, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Housework and Housewives in Modern American Advertising: Married to the Mop

Housework and Housewives in Modern American Advertising: Married to the Mop

More Books

Geeky Pedagogy: A Guide for Intellectuals, Introverts, and Nerds Who Want to Be Effective Teachers (Teaching and Learning in Higher Education)

Geeky Pedagogy: A Guide for Intellectuals, Introverts, and Nerds Who Want to Be Effective Teachers (Teaching and Learning in Higher Education)

[Manly Meals and Mom's Home Cooking: Cookbooks and Gender in Modern America] [By: Neuhaus, Jessamyn] [April, 2012]

[Manly Meals and Mom's Home Cooking: Cookbooks and Gender in Modern America] [By: Neuhaus, Jessamyn] [April, 2012]

Manly Meals and Mom's Home Cooking: Cookbooks and Gender in Modern America by Jessamyn Neuhaus (2012-03-01)

Manly Meals and Mom's Home Cooking: Cookbooks and Gender in Modern America by Jessamyn Neuhaus (2012-03-01)

Jessamyn Neuhaus: Manly Meals and Mom's Home Cooking : Cookbooks and Gender in Modern America (Paperback); 2012 Edition

Jessamyn Neuhaus: Manly Meals and Mom's Home Cooking : Cookbooks and Gender in Modern America (Paperback); 2012 Edition

Picture a Professor: Interrupting Biases about Faculty and Increasing Student Learning (Teaching and Learning in Higher Education)

Picture a Professor: Interrupting Biases about Faculty and Increasing Student Learning (Teaching and Learning in Higher Education)

Manly Meals and Mom's Home Cooking: Cookbooks and Gender in Modern America

Manly Meals and Mom's Home Cooking: Cookbooks and Gender in Modern America

Snafu Edu: Teaching and Learning When Things Go Wrong in the College Classroom (Volume 6) (Teaching, Engaging, and Thriving in Higher Ed)

Snafu Edu: Teaching and Learning When Things Go Wrong in the College Classroom (Volume 6) (Teaching, Engaging, and Thriving in Higher Ed)

Geeky Pedagogy Lib/E: A Guide for Intellectuals, Introverts, and Nerds Who Want to Be Effective Teachers

Geeky Pedagogy Lib/E: A Guide for Intellectuals, Introverts, and Nerds Who Want to Be Effective Teachers