Read Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

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Description:Really great products and really huge successes "don't "come from focus groups! And if you simply rely on trial and error, or guesswork, you'll lose far more often than you'll win. Now, there's a solution: Rule Developing Experimentation (RDE), "the first systematized, disciplined, solution-oriented" "business process of experimentation." In "Selling Blue Elephants", RDE's creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can't articulate the need, much less the solution! Discover the seven "easy "steps that take you from cluelessness to clarity in just days... sometimes even "hours." Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell's, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, "every time!"Discover "how the world works" in your marketReveal the hidden rules that define your next breakthrough productCreate prototypes that answer the right questions, fastGet at the truths your customers don't know how to tell youUse automated tools to streamline the entire processStreamline your research, and get actionable answers in just daysExtend RDE value throughout the enterpriseFrom messaging to corporate communications to investor behaviorWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. To get started finding Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 0132716399

Description: Really great products and really huge successes "don't "come from focus groups! And if you simply rely on trial and error, or guesswork, you'll lose far more often than you'll win. Now, there's a solution: Rule Developing Experimentation (RDE), "the first systematized, disciplined, solution-oriented" "business process of experimentation." In "Selling Blue Elephants", RDE's creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can't articulate the need, much less the solution! Discover the seven "easy "steps that take you from cluelessness to clarity in just days... sometimes even "hours." Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell's, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, "every time!"Discover "how the world works" in your marketReveal the hidden rules that define your next breakthrough productCreate prototypes that answer the right questions, fastGet at the truths your customers don't know how to tell youUse automated tools to streamline the entire processStreamline your research, and get actionable answers in just daysExtend RDE value throughout the enterpriseFrom messaging to corporate communications to investor behaviorWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. To get started finding Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

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