Read Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore

4.9/5 (21305 ratings)

Description:"في "عبور الفجوة" يُظهر جيوفري مور أن دورة تبنِّي التقنيات -التي تبدأ بالمبتكرين وتنتقل إلى المتبنين المبكرين ثم الأغلبية المبكرة ثم الأغلبية المتأخرة والمتقاعسين- تتضمن فجوة ضخمة بين المتبنين المبكرين والأغلبية المبكرة. ففيما يتطلع المتبنون المبكرون إلى التضحية للحصول على ميزة السبق، تنتظر الأغلبية المبكرة حتى تتيقن بأن التقنية المعنية تحسّن الإنتاجية حقًّا. والتحدي الذي يواجه المبتكرين والمسوّقين هو تضييق الفجوة وتسريع تبنِّي التقنية لدى جميع الشرائح بأقصى ما يمكن".We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. To get started finding Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 455

Format: PDF, EPUB & Kindle Edition

Publisher: HarperCollins e-books

Release: 2009

ISBN: 0061795860

Description: "في "عبور الفجوة" يُظهر جيوفري مور أن دورة تبنِّي التقنيات -التي تبدأ بالمبتكرين وتنتقل إلى المتبنين المبكرين ثم الأغلبية المبكرة ثم الأغلبية المتأخرة والمتقاعسين- تتضمن فجوة ضخمة بين المتبنين المبكرين والأغلبية المبكرة. ففيما يتطلع المتبنون المبكرون إلى التضحية للحصول على ميزة السبق، تنتظر الأغلبية المبكرة حتى تتيقن بأن التقنية المعنية تحسّن الإنتاجية حقًّا. والتحدي الذي يواجه المبتكرين والمسوّقين هو تضييق الفجوة وتسريع تبنِّي التقنية لدى جميع الشرائح بأقصى ما يمكن".We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. To get started finding Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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