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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

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Description:Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problemsEach chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer supportThe authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data miningMore advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data miningCovers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysisWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. To get started finding Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0470650931

Description: Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problemsEach chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer supportThe authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data miningMore advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data miningCovers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysisWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. To get started finding Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

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