Read Fudan learned series of textbooks of Journalism and Communication: Communication Principles (2nd edition)

Fudan learned series of textbooks of Journalism and Communication: Communication Principles (2nd edition)

ZHANG GUO LIANG

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Description:传播学包罗宏富，流派纷呈，初学者常有这样的困惑：传播学的核心理论究竟有哪些?《传播学原理(第2版)》应能解决这个问题，它提供的系统的知识框架和精炼的理论阐述，形成了一幅相对完整的传播学“理论地图”。在老版的基础上，新版修订、增补了近十五万字的内容，体例更为清晰。新版基本遵循传播基础——传播要素——大众传播的思路，广泛吸纳传播学教学和研究的最新成果，结构紧凑合理，内容丰富翔实。与其他“概论类”教材相比，本版的优势和特点显而易见：第一，博采众长，自成一家。作者为国内最早开展传播学研究的学者之一，见证并跟踪传播学发展数十年，其眼光和积淀使本书早已超出“介绍”层次，融入了自己的创见和心得。第二，学以致用，本土经验。新版中诸多见解都源于作者多年来的研究，体现了作者一贯的主张：用舶来理论验证中国现状，解决本土问题。这些研究成果在新版中都得到了充分展现。除此，新版承续了原版的风格——逻辑清晰，叙述简练，案例丰富，这也是其首版畅销十五年、销售十多万册的关键因素之一。《传播学原理》（第二版）不仅适用于新闻传播各学科本科教学使用，亦适用于广告公关、市场营销、宣传、国际关系乃至社会学等其他学科的相关课程，对从事传播业的人员也颇多益处。We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Fudan learned series of textbooks of Journalism and Communication: Communication Principles (2nd edition). To get started finding Fudan learned series of textbooks of Journalism and Communication: Communication Principles (2nd edition), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 7309066944

Description: 传播学包罗宏富，流派纷呈，初学者常有这样的困惑：传播学的核心理论究竟有哪些?《传播学原理(第2版)》应能解决这个问题，它提供的系统的知识框架和精炼的理论阐述，形成了一幅相对完整的传播学“理论地图”。在老版的基础上，新版修订、增补了近十五万字的内容，体例更为清晰。新版基本遵循传播基础——传播要素——大众传播的思路，广泛吸纳传播学教学和研究的最新成果，结构紧凑合理，内容丰富翔实。与其他“概论类”教材相比，本版的优势和特点显而易见：第一，博采众长，自成一家。作者为国内最早开展传播学研究的学者之一，见证并跟踪传播学发展数十年，其眼光和积淀使本书早已超出“介绍”层次，融入了自己的创见和心得。第二，学以致用，本土经验。新版中诸多见解都源于作者多年来的研究，体现了作者一贯的主张：用舶来理论验证中国现状，解决本土问题。这些研究成果在新版中都得到了充分展现。除此，新版承续了原版的风格——逻辑清晰，叙述简练，案例丰富，这也是其首版畅销十五年、销售十多万册的关键因素之一。《传播学原理》（第二版）不仅适用于新闻传播各学科本科教学使用，亦适用于广告公关、市场营销、宣传、国际关系乃至社会学等其他学科的相关课程，对从事传播业的人员也颇多益处。We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Fudan learned series of textbooks of Journalism and Communication: Communication Principles (2nd edition). To get started finding Fudan learned series of textbooks of Journalism and Communication: Communication Principles (2nd edition), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Fudan learned series of textbooks of Journalism and Communication: Communication Principles (2nd edition)

Fudan learned series of textbooks of Journalism and Communication: Communication Principles (2nd edition)

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