Read Big Ideas: The Essential Guide to the Latest Thinking [Feb 01, 2008] Harkin, James

Big Ideas: The Essential Guide to the Latest Thinking [Feb 01, 2008] Harkin, James

James Harkin

4.9/5 (25967 ratings)

Description:Big Ideas explains where concepts like 'the long tail', 'urban tribes', 'soft power' and 'metrosexual' came from, what they mean, and what their critics say about them. It includes explanations of key terms such as: Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive 'youth' gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life; The Tipping Point: the controversial idea that the best way to understand everything from changing fashions to the rise of teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics; And Social Jet Lag: an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Big Ideas: The Essential Guide to the Latest Thinking [Feb 01, 2008] Harkin, James. To get started finding Big Ideas: The Essential Guide to the Latest Thinking [Feb 01, 2008] Harkin, James, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1843547104

Description: Big Ideas explains where concepts like 'the long tail', 'urban tribes', 'soft power' and 'metrosexual' came from, what they mean, and what their critics say about them. It includes explanations of key terms such as: Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive 'youth' gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life; The Tipping Point: the controversial idea that the best way to understand everything from changing fashions to the rise of teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics; And Social Jet Lag: an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Big Ideas: The Essential Guide to the Latest Thinking [Feb 01, 2008] Harkin, James. To get started finding Big Ideas: The Essential Guide to the Latest Thinking [Feb 01, 2008] Harkin, James, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Big Ideas: The Essential Guide to the Latest Thinking [Feb 01, 2008] Harkin, James

Big Ideas: The Essential Guide to the Latest Thinking [Feb 01, 2008] Harkin, James

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