Read Editing Your Newsletter: How to Produce an Effective Publication Using Traditional Tools and Computers

Editing Your Newsletter: How to Produce an Effective Publication Using Traditional Tools and Computers

Mark Beach

4.9/5 (28635 ratings)

Description:how to produce an effective publication using traditional tools and computersIf you're the editor of a newsletter, you need this book on your desk. Again. This is the completely updated fourth edition of the guide that has helped thousands of editors launch successful newsletters for a host of organizations.Author Mark Beach's revisions are based on feedback from scores of readers who've used previous incarnations of this book. This edition includes new and updated information on how changes in postal regulations and printing technology will affect your budget. And you won't want to miss an exciting new section on infographics.Beach teaches you proven strategies for staying on schedule and, for getting the most out of every dollar spent on your newsletter. You'll learn how to:• define your newsletter's goals• target your audience• save money without sacrificing quality• mesh your supervisor's desires with your readers' needs• develop a realistic budget• find and write the stories that interest your readers• interview effectively—ask the right people the right questions• avoid biased and boring language• craft headlines that grab readers' attention• organize and compress information using graphics• compose and edit photographs for maximum impact• create an attractive, functional newsletter designBeach explains the entire production process, from selecting your type font and paper to deciding what printing method to use. He shows you how to work with printers, photo developers and other professionals to make sure your newsletter is of the highest quality—without spending too much.You'll also get indispensable advice on distribution: creating and maintaining address lists, obtaining nonprofit status, presorting, mailing services and other ways to get the most out of your postage money. And you'll learn how to create and use reader surveys to make sure your readers stay interested and you stay in the newsletter business.Beach also includes an appendix of more than 350 story ideas on 100+ topics in case you're new to reporting or need to put together a quick article.It doesn't take a big staff or a big budget to make a sharp, successful newsletter—all you need are creativity, common sense and the knowledge you'll gain from this book.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Editing Your Newsletter: How to Produce an Effective Publication Using Traditional Tools and Computers. To get started finding Editing Your Newsletter: How to Produce an Effective Publication Using Traditional Tools and Computers, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

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ISBN: 0898796415

Description: how to produce an effective publication using traditional tools and computersIf you're the editor of a newsletter, you need this book on your desk. Again. This is the completely updated fourth edition of the guide that has helped thousands of editors launch successful newsletters for a host of organizations.Author Mark Beach's revisions are based on feedback from scores of readers who've used previous incarnations of this book. This edition includes new and updated information on how changes in postal regulations and printing technology will affect your budget. And you won't want to miss an exciting new section on infographics.Beach teaches you proven strategies for staying on schedule and, for getting the most out of every dollar spent on your newsletter. You'll learn how to:• define your newsletter's goals• target your audience• save money without sacrificing quality• mesh your supervisor's desires with your readers' needs• develop a realistic budget• find and write the stories that interest your readers• interview effectively—ask the right people the right questions• avoid biased and boring language• craft headlines that grab readers' attention• organize and compress information using graphics• compose and edit photographs for maximum impact• create an attractive, functional newsletter designBeach explains the entire production process, from selecting your type font and paper to deciding what printing method to use. He shows you how to work with printers, photo developers and other professionals to make sure your newsletter is of the highest quality—without spending too much.You'll also get indispensable advice on distribution: creating and maintaining address lists, obtaining nonprofit status, presorting, mailing services and other ways to get the most out of your postage money. And you'll learn how to create and use reader surveys to make sure your readers stay interested and you stay in the newsletter business.Beach also includes an appendix of more than 350 story ideas on 100+ topics in case you're new to reporting or need to put together a quick article.It doesn't take a big staff or a big budget to make a sharp, successful newsletter—all you need are creativity, common sense and the knowledge you'll gain from this book.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Editing Your Newsletter: How to Produce an Effective Publication Using Traditional Tools and Computers. To get started finding Editing Your Newsletter: How to Produce an Effective Publication Using Traditional Tools and Computers, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Editing Your Newsletter: How to Produce an Effective Publication Using Traditional Tools and Computers

Editing Your Newsletter: How to Produce an Effective Publication Using Traditional Tools and Computers

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