Description:DescriptionSouthwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture.Learning objective:Illustrates how an airline can simultaneously be low-cost leader, service leader, and profit leader.Subjects Covered:Corporate strategy; Decision making; Expansion; Net profit; Operations research; Organizational culture; Service managementSetting:•Geographic:Texas•Industry: Airlines•Event Year Begin:1993•Event Year End:1993http://hbsp.harvard.edu/We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Southwest Airlines: 1993 (A), (Harvard Business School Case Study 9-694-023). To get started finding Southwest Airlines: 1993 (A), (Harvard Business School Case Study 9-694-023), you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
29
Format
PDF, EPUB & Kindle Edition
Publisher
Harvard Business Publishing
Release
1997
ISBN
Southwest Airlines: 1993 (A), (Harvard Business School Case Study 9-694-023)
Description: DescriptionSouthwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture.Learning objective:Illustrates how an airline can simultaneously be low-cost leader, service leader, and profit leader.Subjects Covered:Corporate strategy; Decision making; Expansion; Net profit; Operations research; Organizational culture; Service managementSetting:•Geographic:Texas•Industry: Airlines•Event Year Begin:1993•Event Year End:1993http://hbsp.harvard.edu/We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Southwest Airlines: 1993 (A), (Harvard Business School Case Study 9-694-023). To get started finding Southwest Airlines: 1993 (A), (Harvard Business School Case Study 9-694-023), you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.