Read Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy

Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy

Unknown Author

4.9/5 (22962 ratings)

Description:The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy. To get started finding Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0805817301

Description: The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy. To get started finding Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy

Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy

More Books