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Adobe Experience Manager: Classroom in a Book: A Guide to Cq5 for Marketing Professionals

Ryan D. Lunka
4.9/5 (31390 ratings)
Description:Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences. Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They'll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They'll also learn about common mistakes and how to avoid them. After reading this book, marketers will understand: - The basics of content management in Adobe Experience Manager - How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products - How to manage dynamic content that is targeted to specific audiences - The fundamental concepts that will help to create a smooth implementation Getting Started Ch 1: The Basics Ch 2: Evaluating AEM Ch 3: Managing Content Ch 4: Digital Asset Management Ch 5: Metadata and Tagging Ch 6 Multilingual Content Ch 7: Workflows Ch 8: Social Communities Ch 9: E-Commerce Ch 10: Mobile for Marketers Ch 11: Architecture Basics Ch 12: Administration Basics Ch 13: Web Analytics Ch 14: Marketing Campaign Management Ch 15: Dynamic Content Ch 16: Integrating AEM Ch 17: Technical Basics Ch 18: Defining Requirements Ch 19: User Experience Design Ch 20: The Implentation ProcessWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Adobe Experience Manager: Classroom in a Book: A Guide to Cq5 for Marketing Professionals. To get started finding Adobe Experience Manager: Classroom in a Book: A Guide to Cq5 for Marketing Professionals, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
368
Format
PDF, EPUB & Kindle Edition
Publisher
Adobe Press
Release
2013
ISBN
0133432629

Adobe Experience Manager: Classroom in a Book: A Guide to Cq5 for Marketing Professionals

Ryan D. Lunka
4.4/5 (1290744 ratings)
Description: Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences. Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They'll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They'll also learn about common mistakes and how to avoid them. After reading this book, marketers will understand: - The basics of content management in Adobe Experience Manager - How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products - How to manage dynamic content that is targeted to specific audiences - The fundamental concepts that will help to create a smooth implementation Getting Started Ch 1: The Basics Ch 2: Evaluating AEM Ch 3: Managing Content Ch 4: Digital Asset Management Ch 5: Metadata and Tagging Ch 6 Multilingual Content Ch 7: Workflows Ch 8: Social Communities Ch 9: E-Commerce Ch 10: Mobile for Marketers Ch 11: Architecture Basics Ch 12: Administration Basics Ch 13: Web Analytics Ch 14: Marketing Campaign Management Ch 15: Dynamic Content Ch 16: Integrating AEM Ch 17: Technical Basics Ch 18: Defining Requirements Ch 19: User Experience Design Ch 20: The Implentation ProcessWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Adobe Experience Manager: Classroom in a Book: A Guide to Cq5 for Marketing Professionals. To get started finding Adobe Experience Manager: Classroom in a Book: A Guide to Cq5 for Marketing Professionals, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
368
Format
PDF, EPUB & Kindle Edition
Publisher
Adobe Press
Release
2013
ISBN
0133432629
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