Read Mission-Based Marketing: An Organizational Development Workbook

Mission-Based Marketing: An Organizational Development Workbook

Peter C. Brinckerhoff

4.9/5 (34556 ratings)

Description:Acquire the tools you need to become a market-driven organization With the increase in competition for government and private funding, volunteers, and ways of getting their message out to the people they serve, not-for-profits must adopt specific marketing strategies to achieve their goals. This practical, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of the community, and successfully competes for funding, clients, referral sources, staff, and board members. Both a companion to Peter Brinckerhoff's Mission-Based Marketing, Second Edition as well as an independent resource, the workbook equips not-for-profit managers and other employees with the means to run their organizations and communicate with a broad range of professionals more efficiently and effectively. The book offers targeted checklists, worksheets, and self-assessment guides, and also includes a customizable CD-ROM that contains all forms and materials within the book. Among other skills, readers will learn: * How to become a market-driven organization* How to develop a high-traffic Web site and take full advantage of online resources* How to attract and retain quality staff* How to turn your customers into your best referral network Communications directors, marketing managers, and not-for-profit executives will find the Workbook to be an indispensable guide.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Mission-Based Marketing: An Organizational Development Workbook. To get started finding Mission-Based Marketing: An Organizational Development Workbook, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 0470625066

Description: Acquire the tools you need to become a market-driven organization With the increase in competition for government and private funding, volunteers, and ways of getting their message out to the people they serve, not-for-profits must adopt specific marketing strategies to achieve their goals. This practical, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of the community, and successfully competes for funding, clients, referral sources, staff, and board members. Both a companion to Peter Brinckerhoff's Mission-Based Marketing, Second Edition as well as an independent resource, the workbook equips not-for-profit managers and other employees with the means to run their organizations and communicate with a broad range of professionals more efficiently and effectively. The book offers targeted checklists, worksheets, and self-assessment guides, and also includes a customizable CD-ROM that contains all forms and materials within the book. Among other skills, readers will learn: * How to become a market-driven organization* How to develop a high-traffic Web site and take full advantage of online resources* How to attract and retain quality staff* How to turn your customers into your best referral network Communications directors, marketing managers, and not-for-profit executives will find the Workbook to be an indispensable guide.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Mission-Based Marketing: An Organizational Development Workbook. To get started finding Mission-Based Marketing: An Organizational Development Workbook, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Mission-Based Marketing: An Organizational Development Workbook

Mission-Based Marketing: An Organizational Development Workbook

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