Read Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

Jackie Huba

4.9/5 (15581 ratings)

Description:An acclaimed marketing expert pinpoints the loyalty strategies behind Lady Gaga’s unique path to success. It's not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. Marketers have also been awed by her unconventional customer loyalty strategy. With 31 million Twitter followers and 53 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration. Now marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the seven strategies businesses can learn from her. They include:Focus on your 'one percenters.' Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth. Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection. Give them something to talk about. Whether by wearing a meat dress or 'dying' in a pool of blood onstage, she knows what will get people talking.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. To get started finding Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1591846501

Description: An acclaimed marketing expert pinpoints the loyalty strategies behind Lady Gaga’s unique path to success. It's not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. Marketers have also been awed by her unconventional customer loyalty strategy. With 31 million Twitter followers and 53 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration. Now marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the seven strategies businesses can learn from her. They include:Focus on your 'one percenters.' Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth. Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection. Give them something to talk about. Whether by wearing a meat dress or 'dying' in a pool of blood onstage, she knows what will get people talking.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. To get started finding Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

More Books

Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen

Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen

Citizen Marketers: When People Are the Message

Citizen Marketers: When People Are the Message

Monster Loyalty: How Lady Gaga Turns Followers into Fanatics by Huba, Jackie (2013) Hardcover

Monster Loyalty: How Lady Gaga Turns Followers into Fanatics by Huba, Jackie (2013) Hardcover

Jackie Huba: Monster Loyalty : How Lady Gaga Turns Followers Into Fanatics (Hardcover); 2013 Edition

Jackie Huba: Monster Loyalty : How Lady Gaga Turns Followers Into Fanatics (Hardcover); 2013 Edition

[(Creating Customer Evangelists )] [Author: Jackie Huba] [Aug-2012]

[(Creating Customer Evangelists )] [Author: Jackie Huba] [Aug-2012]

Citizen Marketers: When People Are the Message by Jackie Huba (2012-10-30)

Citizen Marketers: When People Are the Message by Jackie Huba (2012-10-30)

[(Citizen Marketers )] [Author: Jackie Huba] [Oct-2012]

[(Citizen Marketers )] [Author: Jackie Huba] [Oct-2012]

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

Monster Loyalty: How Lady Gaga Turns Followers into Fanatics by Jackie Huba (2013-05-02)

Monster Loyalty: How Lady Gaga Turns Followers into Fanatics by Jackie Huba (2013-05-02)