Read Buy It Now: Lessons from eBay

Buy It Now: Lessons from eBay

Michele White

4.9/5 (10480 ratings)

Description:In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements “configure the user,” allowing eBay to indicate how the site is supposed to function while also upholding particular values and practices. White details how eBay reinforces stereotypes about gender and sexuality, looking, for example, at descriptions included in wedding dress listings, and how eBay directs individuals to the Adult Only part of the website when they use the search terms “gay” and “lesbian.” She discloses the ways that eBay promises a caring community but its “Black Americana” category reproduces racism by allowing sellers’ narratives that excuse and romanticize slavery and insult African Americans. White also looks at how participants challenge eBay’s categories, rules, and values, examining widely used strategies of resistance by sellers and buyers in the lesbian and gay interest listings. By analyzing the organizational and cultural logics present in eBay, White emphasizes how other Internet settings, including craigslist, are not as transparent, community-oriented, and empowering as they claim. She proposes methods for researching and reconceptualizing new media sites.Michele White is Associate Professor of Communication at Tulane University. She is the author of The Body and the Screen: Theories of Internet Spectatorship."Buy It Now is an excellent, solidly researched book on the ways in which online communities are formed within a context of commodity consumption. There is no other book that I know of that engages eBay community formation and member identity in such a thorough way."—Sarah Banet-Weiser, author of Authentic™: The Politics of Ambivalence in a Brand Culture"Michele White explores eBay as a brand community of monetary and affective circulation that encourages certain uses and, indeed, configures its users as certain kinds of consumers. By doing so, she makes a compelling argument for how identity categories and historical layers of representation are played out on eBay as an assemblage of sellers, buyers, lurkers, information architecture, interface design, business concepts, acts of branding, and item depiction. Critical and astute, Buy It Now pulls the rug out from under those who consider online marketplaces as the instrumental means to an end."—Susanna Paasonen, author of Carnal Resonance: Affect and Online PornographyWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Buy It Now: Lessons from eBay. To get started finding Buy It Now: Lessons from eBay, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0822352400

Description: In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements “configure the user,” allowing eBay to indicate how the site is supposed to function while also upholding particular values and practices. White details how eBay reinforces stereotypes about gender and sexuality, looking, for example, at descriptions included in wedding dress listings, and how eBay directs individuals to the Adult Only part of the website when they use the search terms “gay” and “lesbian.” She discloses the ways that eBay promises a caring community but its “Black Americana” category reproduces racism by allowing sellers’ narratives that excuse and romanticize slavery and insult African Americans. White also looks at how participants challenge eBay’s categories, rules, and values, examining widely used strategies of resistance by sellers and buyers in the lesbian and gay interest listings. By analyzing the organizational and cultural logics present in eBay, White emphasizes how other Internet settings, including craigslist, are not as transparent, community-oriented, and empowering as they claim. She proposes methods for researching and reconceptualizing new media sites.Michele White is Associate Professor of Communication at Tulane University. She is the author of The Body and the Screen: Theories of Internet Spectatorship."Buy It Now is an excellent, solidly researched book on the ways in which online communities are formed within a context of commodity consumption. There is no other book that I know of that engages eBay community formation and member identity in such a thorough way."—Sarah Banet-Weiser, author of Authentic™: The Politics of Ambivalence in a Brand Culture"Michele White explores eBay as a brand community of monetary and affective circulation that encourages certain uses and, indeed, configures its users as certain kinds of consumers. By doing so, she makes a compelling argument for how identity categories and historical layers of representation are played out on eBay as an assemblage of sellers, buyers, lurkers, information architecture, interface design, business concepts, acts of branding, and item depiction. Critical and astute, Buy It Now pulls the rug out from under those who consider online marketplaces as the instrumental means to an end."—Susanna Paasonen, author of Carnal Resonance: Affect and Online PornographyWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Buy It Now: Lessons from eBay. To get started finding Buy It Now: Lessons from eBay, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Buy It Now: Lessons from eBay

Buy It Now: Lessons from eBay

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