Read Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis)

Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis)

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Description:Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also brings in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analysing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness, highlighting qualities such as a location's natural and artifical features, history and future, uniqueness and universality, culture and people, sensory qualities and sustainable reputation.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis). To get started finding Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 075464829X

Description: Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also brings in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analysing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness, highlighting qualities such as a location's natural and artifical features, history and future, uniqueness and universality, culture and people, sensory qualities and sustainable reputation.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis). To get started finding Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis)

Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis)

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