Read StoryBranding 2.0: (PaperBack) Creating Stand-Out Brands Through The Purpose of Story

StoryBranding 2.0: (PaperBack) Creating Stand-Out Brands Through The Purpose of Story

Jim Signorelli

4.9/5 (34999 ratings)

Description:StoryBranding 2.0 is no ordinary "how-to" branding book. In this award-winning, internationally celebrated book, you will learn how to transform your brand into a story - a story that fully embraces the single reason for your brand’s existence, and one that will spawn raving fans. By adopting the principles best-selling authors use to create captivating stories, you will gain insights that other "how-to" branding books ignore. Using the step-by-step 6C’s StoryBranding Process, your brand will turn into a story as you trade your short-term old school "unique selling proposition" for something that will create an inexorable emotional bond with customers. Drawing on the principles of story character development, you will be given a set of easy-to-use tools for developing a groundbreaking brand identity that will turn skeptics into buyers.Additionally, this second printing of StoryBranding will provide you a system that will uncover hidden obstacles that often cause company failures.After completing each step in the 6C’s Process, you will have completed a StoryBrief, a one-page blueprint that succinctly identifies your brand’s purpose. Once in place, your brand will become symbolic of a movement driven by a universal value, a value that will resonate with both prospects and employees. You’ll learn all this in an easy-to-read, entertaining format that is full of useful examples. Each chapter is summarized for easy reference.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with StoryBranding 2.0: (PaperBack) Creating Stand-Out Brands Through The Purpose of Story. To get started finding StoryBranding 2.0: (PaperBack) Creating Stand-Out Brands Through The Purpose of Story, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 254

Format: PDF, EPUB & Kindle Edition

Publisher: SL Publishing

Release: 2015

ISBN: 0692926372

Description: StoryBranding 2.0 is no ordinary "how-to" branding book. In this award-winning, internationally celebrated book, you will learn how to transform your brand into a story - a story that fully embraces the single reason for your brand’s existence, and one that will spawn raving fans. By adopting the principles best-selling authors use to create captivating stories, you will gain insights that other "how-to" branding books ignore. Using the step-by-step 6C’s StoryBranding Process, your brand will turn into a story as you trade your short-term old school "unique selling proposition" for something that will create an inexorable emotional bond with customers. Drawing on the principles of story character development, you will be given a set of easy-to-use tools for developing a groundbreaking brand identity that will turn skeptics into buyers.Additionally, this second printing of StoryBranding will provide you a system that will uncover hidden obstacles that often cause company failures.After completing each step in the 6C’s Process, you will have completed a StoryBrief, a one-page blueprint that succinctly identifies your brand’s purpose. Once in place, your brand will become symbolic of a movement driven by a universal value, a value that will resonate with both prospects and employees. You’ll learn all this in an easy-to-read, entertaining format that is full of useful examples. Each chapter is summarized for easy reference.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with StoryBranding 2.0: (PaperBack) Creating Stand-Out Brands Through The Purpose of Story. To get started finding StoryBranding 2.0: (PaperBack) Creating Stand-Out Brands Through The Purpose of Story, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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StoryBranding 2.0: (PaperBack) Creating Stand-Out Brands Through The Purpose of Story

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